AY UP DUCK - THE MOBO'S ARE COMING TO SHEFFIELD
The Prestigious Music Awards Ceremony Will Take Place at Utilita Arena Sheffield on February 7, 2024, Kicking Off the 2024 Awards Season
The MOBO Awards, the significant annual celebration of black music and culture, is set to make its debut in Sheffield for the 26th edition. The awards ceremony, known for its commitment to showcasing diverse talent and promoting inclusivity, will take place at the Utilita Arena Sheffield on February 7, 2024, representing the MOBO Awards' dedication to expanding its presence across the UK.
Sheffield, with its rich musical history, diverse communities, and vibrant cultural scene, merged with its welcoming atmosphere, natural beauty, and a strong sense of community, make it an ideal location to kick off the 2024 awards season. Kanya King CBE, the founder of MOBO, expressed excitement about bringing the awards to Sheffield:
"MOBO are excited to be kicking off the 2024 Awards season and heading to the city of Sheffield for the very first time for the 26th MOBO Awards. For the past 14 years, the MOBO Awards have travelled to cities outside of London – including Glasgow, Liverpool, Leeds, Coventry, and now Sheffield. Our desire to bring MOBO to different cities across the UK has always been rooted in the desire to unite massive talent from a local and global level, as well as fans, to deliver an iconic music experience rooted in celebrating Black music’s present and future, as well as elevating the culture and being a driving force for social change. Now in its twenty sixth year, the MOBO Awards continues its reign as the ultimate platform to showcase creativity, culture, and excellence. As we prepare to celebrate a few cultural milestones next year, the groundbreaking work MOBO does to empower and uplift underrepresented talent beyond the stage will also be at the forefront. Prepare for an unmissable night of iconic performances and surprises as we celebrate artistic excellence, MOBO’s enduring legacy, and a game changing future.”
MOBO is proud to welcome Shea Moisture as the Official Hair Care Partner and the Crowne Plaza as the official VIP Hotel for the awards. The awards ceremony continues its partnership with the BBC, with BBC One broadcasting a special behind-the-scenes show, offering exclusive content, performances, and interviews.
Since its inception in 1996, MOBO has played a pivotal role in supporting the growth of British Black music globally as the iconic trophy has become one of the highest accolades in music, recognising artists across a wide spread of genres, including Rap, Hip-Hop, R&B, Soul, Reggae, African music, Alternative music, snd more. The MOBO Awards 2024 aims to build on this legacy, celebrating a quarter of a century of supporting and elevating black music in the UK.
The MOBO Awards 2024 in Sheffield promises to be a memorable event, bringing together diverse talent, celebrating black music, and contributing to the cultural tapestry of the UK.
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