From Pitch to Pendant: Bazanetti and The Lionesses Blend Sport and Style with Jewellery Collection

Teaming up with the England Women’s team, London-based jeweller, Bazanetti have unveiled a limited-edition jewellery collection that captures the evolving spirit of modern football culture through four thoughtfully designed pieces.  

With the 2025 UEFA Women’s Euros now underway, there’s a certain buzz in the air that feels different. Stronger, more culturally rooted and yes, even more patriotic. Women’s football has grown from a side story into a movement. The latest Bazanetti x Lionesses collaboration serves as a well-crafted reminder that supporting isn’t just about showing up, but about carrying pride with you in your day-to-day life.  

The timing of the Bazanetti x Lionesses release feels incredibly significant. Launched just as England are set out to defend their European title in Switzerland, and at a time when women’s football is being embraced like never before—it’s collaborations like this that are helping to cement its place in culture well beyond the 90 minutes on the pitch. It reflects a much broader shift happening across fashion and media as well, where sport, identity, and aesthetics are becoming increasingly intertwined. Vogue’s recent launch of The Sports Desk is a clear sign of that change; it’s recognising women’s sport not just as competition, but as  inspiration by celebrating style, storytelling, and the people shaping the game from the inside out.  

"As England’s campaign continues, of course I’ll be watching the matches, but I'll also be keeping my eye on the culture growing off the pitch."

But this collection isn’t just for the devoted football fan; it’s for anyone who’s sat in a beer garden with friends, eyes fixed on the big screen, full of anticipation as the national anthem plays, or full of pure celebratory joy when Ollie Watkins scores a 90th-minute winner for England.  

Made from oxidised 925 sterling silver, the limited collection features four distinct designs: the Lionesses band, the England ten roses signet ring, the classic England pendant with chain, and the Lionesses nouveau pendant with chain. The intricate craftsmanship and thoughtful details, such as the ‘our pride’ engraving inside the signet ring and the delicate metalwork of the nouveau pendant, reflect the quality and intention behind the collaboration.

Sitting perfectly at the intersection of elegance and empowerment, the pieces are a reminder that being a fan doesn’t have to look one way. Not everyone wants a scarf or a shirt, and Bazanetti seems to really understand that. Offering something that resonates with the modern supporter - a sentiment echoed by designer Hattie Crowther, whose work explores similar ideas around subtle symbolism, identity, and what it means to wear your values.  

Three years on from their iconic 2022 Euros win, the Lionesses have reshaped not just football but the cultural landscape around it. Record-breaking crowds, increased media attention, and growing grassroots participation show the scale of this shift. As England’s campaign continues, of course I’ll be watching the matches, but I'll also be keeping my eye on the culture growing off the pitch. Women’s football is now as much about what’s worn, created, and celebrated as what happens on it, and I feel like we’re only just getting warmed up!

The Bazanetti x Lionesses range is available now via the Official England Store.