London-based skate brand Always Do What You Should Do (ADWYSD) and Adidas have officially presented the first item from their co-designed capsule - a retro-inspired Superstar silhouette.
The collaborative sneaker reflects ADWYSD's connections to skateboarding, surfing, and community values, with distinctive design elements and sustainable materials. With the upper crafted from sustainable synthetic leather, they stay true to their commitment to eco-friendly materials. Loaded with a range of unique and playful branding - from the iconic "@" Sun on the puffy tongue, the interchangeable branded laces, the gum sole map of New Zealand, and the inner sole details - ADWYSD stay true to its ethos and branding even in their biggest collaboration to date. Honouring both their roots in London and New Zealand, this is a pair that is set to captivate fans globally.
In addition to the collaborative sneaker, Adidas and Always Do What You Should Do have launched a community space in Hackney, London. The space celebrates the diverse communities of skateboarding and surfing enthusiasts, fostering connections and unity among individuals who share a passion for these activities.
The collaborative effort between Always Do What You Should Do and Adidas introduces a unique Superstar silhouette that not only pays homage to skateboarding and surfing cultures but also emphasises sustainability and community values. The release of the sneaker, accompanied by a dedicated community space, reflects the brands' commitment to creating meaningful connections and celebrating the individuals within their diverse communities.
The ADWYSD x adidas Superstar will be available on the always site on February 17th, and rumoured for purchase via the CONFIRMED app on February 23rd.
