The Qatar World Cup is approaching quickly and London-based streetwear label Unknown is getting geared up for the massive tournament by creating a massive collaboration with fellow British streetwear brand Heaven Can Wait.
Creating a new collection of reworked England football jerseys that take inspiration from the iconic Three Lion’s 2004 home kit. This collection highlight is of course the ‘Home Jersey’ which is a clear reference to England’s classic red, white, and blue jersey from 2004, with added Unknown graphics and creative finishing touches - including italic text that reads “It’s Coming Home” in the collar - they've created a truly unique finished product. With a matching “Away Jersey” released alongside in a black and purple colourway, you’re sure to find a piece for you.
Traditionally, Unknown are known for their oversized tracksuits that come coated in rhinestones, so it’s only right that they add their little touch to the collection with a relaxed fit tracksuit. Rounding off the collection is a wide array of typical football memorabilia including a branded pint glass, kit bags, and red and yellow cards.
To celebrate the launch of the new collection - and the World Cup - Unknown and Heaven Can Wait are hosting a pop-up at Shoreditch Highstreet Euro Car Park in London. The event will see the collection sold out of an official merch trailer, this is an event you don’t want to miss.
Check out the campaign video on Instagram.