Step into the Trippy Universe of Ewan McVicar's Latest Visual Masterpiece.
The mesmerising world of award-winning DJ and producer Ewan McVicar comes to life in the vivid animated video for his colossal vocal house anthem, 'Groove Thang.' Created by the visionary Matt Hutchings takes the audiences on a technicolour journey that intertwines music, emotion, and vibrant abandon.
The imagery beautifully captures the essence of 'Groove Thang,' a dancefloor-filling anthem that seamlessly blends soulful vocals with an irresistibly pounding bass and kick. This infectious track has already amassed over a million streams on Spotify, catapulting us into the heart of the festival season and the scorching summer that followed. Matt Hutchings, the creative mind behind the animation, says on the video;
"The animation went through several stages of approval before we locked in on a specific style. The video utilises traditional hand-drawn animation which was initially very ‘clean’ looking. We then tweaked in compositing, adding a ton of grain and ‘grime’ to give it some texture, along with a lot of psychedelic effects to inject it with a pulsating energy that reflected the tone of the song."
As McVicar's sonic journey unfolds, his artistic vision continues to shape the landscape of contemporary music.