Peggy Gou’s New Capsule For Alpha Industries Moves Like She Does

Alpha Industries and Peggy Gou have dropped something that feels straight out of her DJ sets, technical, stylish, and confident. From Day to Night isn’t your average collab. It’s a reflection of how people actually move now: switching between roles, moods, and settings without a costume change.

Peggy’s always had that duality, being a figure of discipline and chaos, equally at home behind decks at Berghain or designing in her Seoul studio. “I wanted to capture the feeling of being one person during the day and another at night,” she says. That idea runs through every piece. The Mini Wrap Skirt acts as the axis being a clean, utilitarian shape that turns into something else once the sun goes down. It’s playful, sharp, and made to move.

The Cocoon Bomber Jacket is a total rework of Alpha’s classic silhouette. Voluminous but intentional, it’s got a sculptural high-neck collar and magnetic fastenings that give it a futuristic feel. Then there’s the CWU-45 Bomber, a looser, easy-fit cut in that distinctive Greyblue tone. Both pieces play with contrast on both structure and softness, control and release.

But this isn’t just about clothes. It’s a commentary on how identity bends and stretches. How you can be grounded and wild, private and performative, all in the same day. From Day to Night fits right into that energy. It’s club-ready but smart, elevated without trying too hard. Exactly the kind of duality that makes Peggy Gou’s influence impossible to box in.

The collection lands online through Alpha’s global platforms and Peggy Goods, with physical drops in Frankfurt and New York. It’s less about fashion week polish, more about movement, Peggy has created pieces built to live in, sweat in, and arrive in.