PALACE REUNITES WITH STELLA ARTOIS FOR A GRAND SLAM TENNIS COLLECTION

Liam Tyler
Jun 26, 2024
2 min read

As part of its SS 2024 collection, London-based skate brand Palace has unveiled its latest collaboration with Stella Artois, celebrating the quintessentially British sport of tennis.

This marks yet another chapter in the longstanding partnership between the two brands, which previously teamed up in 2021 to honour British pub culture.

Continuing to spotlight British heritage in their latest collection, leveraging Stella Artois' role as the official beer partner of both Roland-Garros and The Wimbledon Championships, this new collection combines essential silhouettes with accessories for tennis-inspired outfits, delivering performance and style with a playful twist.

The collaboration features an array of pieces that seamlessly blend on-court functionality with off-court style. The collection includes blouson match jackets featuring embroidered detailing on the arms and a logo badge, combining sophistication with sporty flair. Light court jackets, tech polos, and shorts adorned with Palace x Stella Artois motifs are designed for both comfort and performance. To complete the look, the collection offers caps and socks, perfect accessories for any tennis match or casual outing.

The collection also boasts a special co-branded tennis racket and balls created in collaboration with Slazenger, one of the oldest and most reputable sports equipment providers.

The collection includes a towel and holdall, ideal for carrying tennis kits and beers, merging practicality with style to round off the collection. For off-court activities, the collection features hoodies, T-shirts, and a new cult chalice, expected to be an instant sellout.

Palace and Stella Artois have once again combined their distinct aesthetics and cultural touchstones to create a collection that is both stylish and functional. The Palace x Stella Artois Grand Slam Tennis Collection will be available in-store and online starting June 28 at 11 a.m. EDT via the brand’s official webstore.

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