Rising to the forefront of the music scene, vocalist Nina Cobham unveils her latest musical endeavor, the enchanting single 'effort in.'
Positioned within the pop realm, Nina seamlessly blends soulful R&B elements with electronic production, creating a sonic landscape that is both familiar and deeply individual. As a precursor to her forthcoming EP 'Antes,' slated for release on February 9th through AWAL, 'effort in' marks another chapter in Nina's evolving musical journey.
The slow-paced vocal delivery in 'effort in' exudes soulful assurance, creating an intoxicating atmosphere. The arrangement, with its jazzy feel, adds layers of complexity to the overall sonic experience. Co-produced alongside Frankie Scoca, the song was given the time it needed to develop its own unique space, akin to a 'Baduizm' track reimagined from a fresh perspective. Nina Cobham shares insights into her creative process, stating,
"Some songs take me ages to finish because a section doesn’t feel right, so I’ll revisit it with new lyrics until something feels like it fits. Usually, it just falls into place really easily when it’s had some room to breathe!"
Lyrically, 'effort in' delves into themes of self-worth and the desire for reciprocity in relationships. Nina reflects,
"It’s about realizing you’re asking for the bare minimum and recognizing you deserve better. It was an observation that I tend to reciprocate what I receive. It was a moment of, 'this is going nowhere because it’s a cycle we’re both encouraging, and neither of us even care that much.'"
Accompanying the soul-stirring single is a visually captivating video shot on 16mm and directed by Isaac Oliver Robinson. The video enhances the emotive quality of 'effort in,' providing a stunning visual narrative that complements the depth of Nina's musical expression.
With the highly anticipated EP 'Antes' on the horizon, Nina invites listeners to immerse themselves in her soulful universe, where every note and lyric is a reflection of genuine emotion and artistic integrity.