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  • Writer's pictureLiam Tyler

MIZUNO UNVEILS WAGASHI PACK OFFERING A FUSION OF JAPANESE HERITAGE AND CONTEMPORARY CULTURE


Mizuno
Mizuno, renowned for their innovation and commitment to performance, have ventured into the realm of tradition with its latest release, the "Wagashi Pack."

Drawing inspiration from the artful world of Wagashi, this latest collection pays homage to Japanese culture while seamlessly blending heritage with contemporary sneaker culture.


At the heart of the Wagashi Pack lies a tribute to Japanese tradition. Wagashi, the art of crafting small and beautiful sweets, serves as the inspiration behind the intricate detailing and vibrant colours of the collection. Just as Wagashi brightens up any plate, this latest collection add a pop of colour to any wardrobe, combining food art with genuine heritage.



Celebrating the fusion of tradition and modernity, where attention to detail meets contemporary design, with "smoke green" panelling for the Beta and "lavender frost" accents for the Contender, Mizuno captures the essence of Japanese culture in every stitch and silhouette.


The Wave Rider Beta, inspired by Mizuno's best-selling running shoe, boasts the latest in running technology for maximum comfort and performance. Meanwhile, the Contender reintroduces Transpower technology, marrying Sorbothane with compression-moulded EVA foam for superior cushioning and response.


This latest collection embodies the spirit of Japanese craftsmanship, offering a feast for the senses and a nod to the rich heritage that inspires Mizuno's innovative designs.

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