MIZUNO DEBUT THEIR NEW MXR SPORT SILHOUETTE INSPIRED BY Y2K AESTHETICS AND RETRO RUNNERS

Mizuno debuts the MXR Sport, a fresh silhouette inspired by Y2K aesthetics and retro-running styles. Launching as part of their AW24 collection, this part of the collection features two core colourways, showcasing Mizuno’s renowned craftsmanship and innovative design.

Channel your inner 2000s kid with this latest drop from Mizuno: the MXR Sport. This sleek, new silhouette is more than just a nod to the brand’s heritage; it’s a celebration of their deep-rooted love for Y2K-inspired retro-running designs. As the first of three releases under the MXR line for AW24, the MXR Sport brings a perfect blend of technical prowess and timeless quality that Mizuno is famous for.

Available in two striking colourways—Snow White/Magnet/Silver and Snow White/Majolica Blue/Silver—this sneaker is all about embracing nostalgic vibes while keeping things fresh and modern. Priced at the incredible £95, each pair promises not only a stylish edge but also the exceptional comfort and durability that Mizuno is known for.

The MXR Sport pays homage to Mizuno’s iconic Maximizer line from the early 2000s. Think of those old-school catalogues with chunky, techy aesthetics, but reimagined for today's trendsetters. The design is minimal yet eye-catching, featuring tonal palettes with the signature Runbird logo as the standout element. This approach shifts focus to the intricate combination of materials and finishes that make the MXR Sport a must-have for sneaker enthusiasts.

Crafted from a blend of ‘Air mesh’ and synthetic silver leather overlays, the MXR Sport boasts a series of detailed touches, including eyestay prints, debossed quarter-panels, custom tapes, and the iconic Runbird logo in both printed and debossed forms. The use of multiple rubber components for colour blocking not only enhances the aesthetic appeal but also showcases Mizuno's meticulous attention to detail.

But let’s not forget where it all started. Mizuno, founded in 1906 by brothers Rihachi and Rizo in Osaka, Japan, began as a humble venture driven by a passion for Western sports culture. Over the decades, Mizuno has grown into a global powerhouse, creating high-performance gear for top athletes across various sports like athletics, tennis, golf, and football. Their commitment to sustainability and performance tech is evident in every product, and the MXR Sport is no exception.

As Mizuno continues to push the boundaries of innovation while honouring their storied past, the MXR Sport stands out as a perfect blend of tradition and modernity.