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  • Writer's pictureLiam Tyler

MIZUNO UNVEIL THEIR KIZUNA PACK - COUNTRYSIDE EDITION


Japanese sportswear brand Mizuno today introduces the "Kizuna Pack: Countryside Edition", featuring the iconic Contender silhouette in three unique iterations paying tribute to different aspects of countryside life and reflecting the growing desire to reconnect with nature.

The Countryside Pack draws inspiration from rural living, celebrating the simplicity and tranquillity of life outside urban chaos. The three Contender models symbolise different facets of the countryside lifestyle. With one shoe inspired by Japanese rice fields, another by honey production techniques, and the third by the simplicity of fruit picking, the pack, named Kizuna, emphasises the connection with rural life and the importance of farming and food production.


The campaign shoot for the Kizuna Pack took place in the picturesque landscapes of the Japanese countryside, further elaborating on the connection between nature and rural living. The textured Runbird logo, suede reinforcements, and woven labels featuring illustrations of a bee, fruit, or rice plant contribute to the unique and meaningful design of each shoe in the Countryside Edition.


As Mizuno continues to blend performance technology with a celebration of lifestyle and culture, the "Kizuna Pack: Countryside Edition" offers a distinctive and stylish nod to the beauty of rural living and the bond between nature and human experience.

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