Lord Apex has unveiled the official music video for "The Good Fight," taken from his critically acclaimed debut studio album.
"The Good Fight" lyrically captures Apex's journey and commitment to making art that resonates with the youth. The official music video, directed and designed by Erdvilas Abukevicius, takes viewers on a one-take journey through various spaces in Apex's life, providing a visual narrative that complements the track's themes.
In November 2023, Lord Apex released his debut studio album, "The Good Fight," which boasts an original production from Madlib and contributions from other heavyweight producers like DJ Khalil, Angus Luke, Pops & Crooklin, Black Noi$e, and Argov. With additional features from Freddie Gibbs, Greentea Peng, and MAVI, the album showcases a blend of top-tier US talent and rising UK stars, making it one of the standout releases of the year.