KOJ shares new track 'Humble Abode', written exclusively for the Youth Music Awards

Following his success winning the Lyricist Award sponsored by PRS for Music at the Youth Music Awards, Liverpool rapper KOJ shares new track, 'Humble Abode'. It was written exclusively for the YMAs, with a video predominantly shot in his hometown's St George's Hall.

The track centres on the blood, sweat and tears that are required for young people to break into the music industry, and highlights the ongoing regional disparity in the music industry. The video also demonstrates the determination and perseverance KOJ has shown to his artistry despite the hurdles he and other young people continue to face, and highlights the ongoing regional disparity in the music industry. 

In Youth Music Awards’ landmark debut year outside of London, it was Liverpool’s St. George’s Hall that hosted the historic and inspiring night that saw this year’s winners be crowned, and celebrate the artists, innovators, and projects that continue to shape the future of British music and drive a more diverse, inclusive, and creative culture in the industry.

KOJ's powerful blend of grime, rap and punk has made him one of the city’s most exciting emerging voices. Known for his raw storytelling, social commentary and emotionally honest lyricism, he creates music that speaks to the realities of modern Britain. KOJ’s acclaimed debut EP ‘Villain With A Conscience’ established him as an artist unafraid to challenge, connect and inspire through his music. 

Accepting the Lyricist Award sponsored by PRS for Music, KOJ dedicated the award to his late Uncle John and went on to say: “I’ll be honest with you, this has been an uphill battle for me from the get go, my time in the music scene, and while I don't cry about it, I have to acknowledge how hard it can be coming back from all the knockbacks that you go through. But I never gave up, and I think more importantly, there are people in my life who never gave up on me, no matter what the circumstances… I'm immensely proud of this moment”

Adam Joolia, CEO at Youth Music said “The grassroots music ecosystem is more than just a talent pipeline. It’s about who gets to take part, empowerment, connection and joy. Grassroots music doesn't start with a stage or a venue. It starts at the places we celebrate at the Youth Music Awards: the youth clubs, community centres and projects. These are the breeding grounds for new music genres, sounds and movements that shape and evolve UK music culture from the grassroots.

'Humble Abode' highlights not only KOJ's lyrical dexterity and captivating storytelling, but also the ongoing impact the Youth Music Awards has as the biggest night in grassroots music. Together they make the perfect partnership.

Check out the track below: