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  • Writer's pictureLiam Tyler

KENDRICK LAMAR DROPS THE HIGHLY ANTICIPATED "NOT LIKE US" VISUALS LOADED WITH WEST COAST ICONS

Kendrick Lamar has released the highly anticipated music video for his chart-topping diss track "Not Like Us." The video, co-directed by Lamar and Dave Free, is packed with symbolic imagery and West Coast icons, marking a definitive end to Lamar's feud with Drake. The single, which broke Spotify streaming records, is a stark reminder of Lamar's dominance in the hip-hop world.


Kendrick Lamar has set the internet ablaze with the release of his new music video for "Not Like Us," a powerful track that not only ended his feud with Drake but also skyrocketed up the charts. Released on July 4th, the video is a cinematic masterpiece co-directed by Lamar and Dave Free, featuring cameos from West Coast legends and a plethora of symbolic moments.


"Not Like Us" hit the airwaves two months ago and quickly became a global sensation. Produced by Mustard, the track's infectious beat and hard-hitting, accessible rhymes have resonated with fans worldwide. Lines like "Certified Lover Boy? Certified pedophile" and "Tryna strike a chord and it’s probably A minor" showcase Lamar's sharp lyricism and fearless approach.


The nearly six-minute video opens with a tantalizing snippet of what might be a new track, setting fans' hopes high for Lamar's next album. The narrative unfolds with a love affair involving Mrs. Dior, a "sugarmum," and Josh, blending the worlds of social media and art in a blurred reality. As the video progresses, Tommy the Clown and other notable figures bring the track to life with vibrant performances.


One of the most striking scenes features Lamar destroying an owl-shaped piñata, a direct jab at Drake's OVO label. The video ends with Lamar staring down an owl in a cage, a powerful image that leaves a lasting impression.


Drake's attempts to sow discord by insinuating infidelity between Lamar's wife and Dave Free are nullified as Free co-directs the video and Lamar's family dances to the track. This visual push-back against Drake’s accusations reinforces Lamar's message of resilience and unity.


"Not Like Us" has shattered records, becoming Lamar's fourth Billboard Hot 100 Number One single and setting a new standard for daily streams on Spotify with 6.8 million plays in a single day. The track's success was further amplified during Lamar's "Ken & Friends" concert, where he performed it five times in a row, bringing out Dr. Dre as a special guest.


The Recording Academy has acknowledged the track's impact, with CEO Harvey Mason Jr. confirming its eligibility for the Grammy Awards. Given Lamar's impressive history with the Grammys, the song stands a strong chance of earning nominations.


With "Not Like Us," Kendrick Lamar not only cements his place at the pinnacle of the hip-hop world but also delivers a masterclass in storytelling, symbolism, and sheer lyrical prowess.

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