British electronic music legend Jamie xx, known for his genre-defying creations, has emerged from a year-long hiatus with a sonic treat for his fans.
The eagerly awaited single, titled 'It's So Good,' is a testament to his ability to seamlessly blend diverse influences into a captivating auditory experience.
After a remarkable summer in 2022, during which Jamie xx treated audiences to hits like 'KILL DEM' and 'Let’s Do It Again,' the English producer momentarily retreated from the spotlight. However, he has now broken his silence with 'It's So Good,' a track that not only reaffirms his status as a musical innovator but also nods to the captivating rhythms of Brazil's Baile funk.
'It's So Good' serves as the pulsating soundtrack to Chanel's global campaign, COCO CRUSH, further solidifying Jamie xx's presence in the intersection of music and fashion.
Characterised by distorted samples and glitchy nuances, 'It's So Good' exemplifies his fearless dive into uncharted territories. Each beat is a testament to his commitment to pushing boundaries and exploring new sonic landscapes.
Marking a bold declaration that Jamie xx is not just back but is pushing the envelope even further, 'It's So Good' is poised to become a staple in all of our playlists.