Fera, a brand with a deeply rooted love for the British outdoors, are here and ready as they unveil their first collection drop of 2024 - the Extra Strong collection.
Founded as a tribute to the multifaceted beauty of the outdoors, Fera seeks to capture the essence of the British countryside in both clothing and stories.
Openly acknowledging the diverse experiences the outdoors offers, moving beyond the traditional focus on hills, hiking, and extreme endurance events. Fera celebrates the entire spectrum of outdoor experiences, from driving a vintage Land Rover Defender - the dream - to cooking over an open fire, and meeting locals with fascinating stories to enjoying a pint at the pub, this holistic approach to the British outdoors is the essence of the Fera life.
Committed to giving back to nature, Fera donates 3% of every order to conservation projects that protect the wild landscapes they draw inspiration from. Fera's clothing, designed with a refined and rugged style, seamlessly blends into both the wild and the urban street, seen effortlessly in their latest collection "Extra Strong."
Serving as a nod to the significance of the country pub in the British outdoors, Fera recognises the pub as a haven, a sanctuary from the elements, and a place where memories are made. The collection, comprising three key outerwear pieces and stylish caps, encapsulates the spirit of the country pub.
To capture the spirit of the collection, Fera collaborated with filmmaker Max Weston and photographer Freddie Hare, creating visuals that embody the essence of the British outdoors and the country pub.
As Fera unveils its Extra Strong collection, it invites everyone to embrace the Fera life - a life that celebrates the richness of the British outdoors and the joy found in the country pub experience.
