BIIG PIIG TAKES US ON A DARK & THRILLING EXPLORATION INTO DANCE MUSIC WITH "WATCH ME"
Irish Sensation Makes a Bold Return with a Track that Blends New Sounds, New Cities, and the Signature Biig Piig Style
Irish sensation Biig Piig returns to the music scene with her latest single, 'Watch Me,' offering a dark and thrilling exploration into the world of dance and club music, marking her first release since the widely praised debut mixtape "Bubblegum."
'Watch Me' sees Biig Piig pushing the boundaries of her sound while staying true to her unique style. Having spent time working between London and Paris, immersing herself in the electronic scene, the track draws inspiration from both cities. Collaborating with close associates Zach Nahome and Maverick Sabre, 'Watch Me' takes on a distinct identity that sets it apart. Biig Piig describes 'Watch Me' as:
“Watch Me’ is a track about empowerment. I found confidence in pushing new limits with it. It’s a song to feel yourself unapologetically and to strut to. Telling the world, I am that bitch, watch me.” The video also marks Biig Piig’s directorial debut, having creatively-directed the stunning, empowering video and co-directing alongside NWSPK. “I had a really clear vision of what I wanted the video to be, even when writing the track. I wanted to build a surreal world of strength through movement. That vision was a series of settings that were striking and confident.”
The accompanying music video for 'Watch Me' is not only a visual complement but also marks Biig Piig's directorial debut. Demonstrating a clear vision, she creatively directed the empowering video, collaborating with NWSPK in co-directing. The visuals aim to build a surreal world of strength through movement, aligning with the track's themes.
Known for her ability to take risks while staying true to herself, Biig Piig sets the stage for her next era with this electrifying comeback.
Words by: Harriett Dolphin