A$AP Rocky has unveiled the first music video from his upcoming album Don’t Be Dumb, pairing the track "HIGHJACK" with a striking monochrome visual.
The song, which features the haunting vocals of Jessica Pratt, was released earlier this month and has now been elevated by its corresponding video. Directed by AWGE and Thibaut Grevet, and produced by DIVISION, the "HIGHJACK" video is a visual feast that aligns perfectly with the atmospheric tone of the track. Shot entirely in black and white, the video exudes a timeless aesthetic while amplifying the track's intensity.
In the video, Rocky is seen donning a series of avant-garde outfits, many of which are from his own AWGE label. The wardrobe choices enhance the video's artistic flair, making it not just a music video, but a visual statement. The "HIGHJACK" video is just a taste of what’s to come from ‘Don’t Be Dumb,’ hinting at a visually cohesive and artistically ambitious album. As Rocky continues to push the boundaries of both music and fashion, this video is a reminder of his multifaceted talents and the high expectations surrounding his upcoming release.
Lyrically, Rocky flexes his effortless flow, spitting, “N*ggas f*ck around and stole the flow and y’all like that? / Okay, okay, and I’m right back / A$AP right up on my gut and that’s a life tat’ / Walk inside the booth, I just talk, I don’t write raps.” His confident delivery combined with the minimalist visuals creates a powerful experience, leaving fans eager for more from the Don’t Be Dumb project.
As A$AP Rocky continues to roll out what promises to be one of the most visually and sonically compelling projects of the year, it’s safe to say Rocky is back in the building.
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