Emerging artist SWiTCH is making waves in the UK Drill and Rap scenes with his debut release “Shoulda Fling”. The 17-year-old artist has taken TikTok by storm with over 1.5M views on the track, and now he's dropped the official video, solidifying his position as one of the hottest emerging prospects in the genre.
Despite juggling music and education as a sixth form student, SWiTCH has already drawn significant co-signs from UK Drill icon Digga D, hotshot Nemzzz, and last year's #1 TikTok artist in the UK, Stepz. His unique take on the genre is gaining attention for its technical ability and viral hooks.
SWiTCH draws inspiration from the homegrown sounds of Drill and Rap, combining punchy delivery with hard-hitting flows and melodic rhythms. He engineers all of his music in his self-built home studio in south-east London, adding a unique technical stance to his work.
His rapid ascent is clear as one of “Shoulda Fling”’s snippets alone has accumulated over a million views. With further releases promised in the coming months and collaborations with the likes of Hargo Productions (Unknown T, Harlem Spartans), CZR, X10, and more, SWiTCH's raw technical ability and ear for a viral hook make him one of the standout new names in the landscape for 2023.