Audiomack, the popular music streaming and discovery platform, has announced its integration with the UK's Official Charts Company, allowing all streams on the platform in the United Kingdom to impact relevant charts. This includes the Official Afrobeats Chart Top 20, which will be particularly impactful for sub-Saharan African artists who gain tremendous momentum on Audiomack first, to achieve global success sooner in one of their core international markets.
As the first music streaming and discovery platform, Audiomack champions music discovery and is excited to push all artists closer to entering the charts through this partnership. According to Sarah Harrison, UK Marketing & Artist Services Manager for Audiomack, the platform's contribution to the Official Charts will impact the creator community and music enthusiasts alike.
The Official Charts Company is responsible for the commissioning, marketing, distribution, and management of the UK's industry-standard music charts and industry sales data. With over 99% of the total UK singles market and 98% of the total UK albums market, the Official Charts gather sales and streaming information from all key distribution channels, including digital music and streaming service providers.
Audiomack's integration with the Official Charts Company is a significant achievement for the service, following its integration with Billboard in February 2021. Audiomack's US data informs the Hot 100, Billboard 200, Artist 100, and Billboard Global 200 charts, as well as all other Billboard US and global charts that include streaming data.
Overall, this integration marks a new chapter in the music industry, particularly for sub-Saharan African artists who will benefit greatly from this partnership. Audiomack's integration with the Official Charts Company in the UK will bring more diversity to the charts and showcase the power of music discovery and streaming platforms.